Some writers are just writers. Others are partners who want to help your business grow. I fall into the second category. I can help your business or agency clients:

• increase sales through advertising;
• increase sales through prospect letters;
• develop an exciting online presence.

Increasing Sales through Award-Winning Advertising

As Copy Director for Holland Advertising, I helped brand JCB Homes, conceptualizing an ad with Holland's Creative Director that won "Best Color Ad" from the Cincinnati Homebuilders Association, after generating $10 million in sales. Creative I have contributed for local agencies and businesses has won other awards including a 2004 Gold ADDY and a 2007 Silver Award for Excellence in Communications from the Council on Foundations.

 

	Award-Winning JCB Homes Ad This ad generated $10 million in sales for JCB Homes and is now the home page of the JCB Homes Web site.
	Bathfitter Ad I helped developed strategic branding, ad copy, and direct mail for Bathfitter at Holland Advertising.
	Mr. Clean Site I was one of two copywriters on this site that won a 2004 Gold ADDY.

 

Increasing Sales through Prospect Letters

If you're seeking sales or direct mail letters that increase customer response, I can help you develop content that gets results.

The sales letters below were produced for Steve Rousseau, entrepreneur and CEO of MinorityRecruitOnline.com. This site's mission is to connect diverse job seekers with quality, diversity-friendly employers. The letters, combined with sales calls, secured advertising partnerships with 85% of the accounts contacted.

"Over the last year and a half of working with Heather we have grown as a company by leaps and bounds. Heather has assisted me in making our dream a reality, and I owe a great deal of credit to her. Heather is nothing short of an expert. She is a fantastic editor, her writing is impeccable, and her vision is right on."

--Steve Rousseau, CEO, Minority-Recruit.com and DiversityGo.com

Developing an Exciting Online Presence

Maybe you're developing an online presence for the first time or you want to improve your current site. I can help you:

• revise your current Web content to make it more exciting, sales-driven, and/or expressive of your brand;
• move from square one to a finished site through site planning, vendor search, design consultation, and Web content. With 12 years of interactive experience, I can help you find a designer and manage your Web site project from concept to completion.